India is making every effort to celebrate 2023 as the International Year of Millet as declared by the United Nations General Assembly.
To promote the shipment of nutri-cereals, the Indian Ministry of Commerce and Industry, through its supreme agricultural export promotion agency, the Processed Food and Agricultural Export Development Authority (APEDA ), has developed a comprehensive strategy to promote Indian millet exports across the world, starting from December 2022.
For Indian millet exports, the Indian government has planned to facilitate the participation of exporters, farmers and traders in 16 international trade exhibitions and Buyer Seller Meets (BSM).
In line with the government’s robust strategy, Indian missions abroad would be linked to the branding and publicity of Indian millets, identification of international chefs as well as potential buyers such as department stores, supermarkets and hypermarkets for the organization of B2B meetings and direct reconciliations.
In addition, Ambassadors from Foreign Missions in India of targeted countries and potential importers would also be invited to showcase various millet products including ready-to-eat millet products and facilitate B2B meetings.
APEDA has planned to organize millet promotion activities in South Africa, Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Sydney, Belgium, Germany, UK and in the United States by facilitating the participation of various stakeholders from India in some of the major food markets. shows, Buyer Seller Meets and roadshows.
As part of the promotion of Indian millets, APEDA has planned to showcase the millets and its value-added product on various global platforms such as Gulfood2023, Foodex, Seoul Food & Hotel Show, Saudi Agro Food, Fine Food Show in Sydney (Australia), The Belgian Food and Beverage Fair, The German BioFach and Anuga Food Fair, The Winter Fancy Food Show in San Francisco, among others.
India is one of the world’s leading millet producers with an estimated share of around 41% of global production. According to FAO, the global millet production in 2020 was 30.464 million metric tons (MMT) and India’s share was 12.49 MMT, accounting for 41% of the total millet production. India recorded a 27% growth in millet production in 2021-22 compared to the previous year’s millet production which was 15.92 MMT.
The five major millet producing states of India are Rajasthan, Maharashtra, Karnataka, Gujarat and Madhya Pradesh. The share of millet exports is nearly 1% of total millet production. India’s millet exports mainly consist of whole grains.
The millet market is estimated to grow from its current market value of over USD 9 billion to over USD 12 billion by 2025.
For the promotion of Indian millets and its value-added products, the Indian government has developed 30 electronic catalogs on each of the targeted countries comprising information on various Indian millets and the range of their value-added products available for export, the list of active exporters, start-ups, FPOs and importers/retail chains/hypermarkets, to be disseminated to Indian Embassy Abroad, importers, exporters, start-ups and stakeholders.
The Indian government is also mobilizing start-ups for the promotion of exports of value-added products in the category of Ready to Eat (RTE) and Ready to Serve (RTS) such as noodles, pasta, breakfast cereal mix lunch, cookies, biscuits, snacks, sweets. among others.
Major international retail supermarkets like Lulu Group, Carrefour, Al Jazira, Al Maya and Walmart would also be mobilized to establish millet corners for the branding and promotion of millets.
The Government of India has also started to formulate a five-year strategic plan for the promotion of millets and value-added millet products in the international market in association with ICAR-Indian Institute of Millets Research (IIMR), Hyderabad, ICMR-National Institute of Nutrition, Hyderabad, CSIR-Central Food Technological Research Institute (CFTRI), Mysore and Farmer Producer Organizations (FPOs).
India established the Nutri Cereals Export Promotion Forum to boost the export of potential commodities, including millet, and to remove bottlenecks in the Nutri Cereals supply chain.
Millets have superior nutritional values compared to widely consumed cereals such as rice and wheat. Millets are rich in calcium, iron and fiber which help fortify essential nutrients for healthy growth in children. Also, the use of millet in infant foods and nutritional products is increasing.
(Indo-Asian Information Services)